WreckMaster Blog

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Justin Cruse

Recent Posts

Our Top 5 winter driving mishap videos

Posted by Justin Cruse on October 27, 2017

We've barely said hello to fall but we all know what's around the corner—the dollar store will fill its shelves with festive items, Starbucks will change its cups to red and white, and the tow truck calls will start to come in fast and furious. Here are five winter driving fail videos to remind us 'tis the season to be safe out there!

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9 ways to get your tow business ready for another wacky winter

Posted by Justin Cruse on October 26, 2017

These aren't your grandpa's winters. Grandpa used to be able to count on some predictability, but today's weather is all about freak events like Snowmageddon, ice storms, flash floods and tornadoes. Unpredictable, extreme winter weather creates opportunities for tow truck companies—but you need to be prepared. Use our 9-point checklist to make sure you are.

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Topics: Growing your business, Tow truck safety

How to increase your prices without hurting your towing business

Posted by Justin Cruse on September 26, 2017

I receive calls at the office weekly from towing and recovery company owners struggling to make a living wage. Operating costs keep going up. And so do customer expectations. It's impossible to keep up with both without increasing your prices. Here's how to raise your towing and recovery rates without losing good customers.

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Topics: Growing your business

3 things your tow customer cares about (and what to do about it)

Posted by Justin Cruse on August 10, 2017

Remember that old expression, "What you see is what you get”? I'm going to say that's not always true. Think about the food photography used by restaurants. Does your meal always look like the picture? How about that outfit on the mannequin in the clothing store. Will it look the same on you? Or the furniture on the showroom floor. Can you achieve the same look in your living room once you get it home? We're disappointed when things don't live up to our expectations, whether we're eating out, buying new clothes, getting a couch or, yes, having our vehicle towed.

 

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Topics: Growing your business

SLOW DOWN... MOVE OVER.... THIS IS OUR WORKPLACE!

Posted by Justin Cruse on July 28, 2017
Over the past few years the Ontario towing market has undergone dramatic changes in the operational landscape which the Government introduced under the umbrella of Bill 15. 

 

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Topics: Useful towing tips