Wreckmaster Blog

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Justin Cruse

Recent Posts

Be safe out there Part 3: How to talk like you know what you're doing

Posted by Justin Cruse on March 23, 2018

In part three of this article series, we review Wreckmaster's five-step protocol for staying safe and working efficiently, then focus in on step three: explaining to those at the scene what you're doing. As a tow operator, you can use these communication tips to speak to incident commanders and customers with confidence.

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Topics: Useful towing tips, Tow truck safety

What's with the new logo? 5 of your questions answered

Posted by Justin Cruse on March 23, 2018

WreckMaster has looked and sounded the same for more than 25 years, so it’s no wonder that when I revealed our new logo and website to our instructors, there was some grumbling. Change is hard, but “because we’ve always done it that way” has never been a good reason to do something. If it was, my dad and uncle wouldn’t have started WreckMaster in 1991! Here’s why I'm excited about WreckMaster’s new look, and why I think it will help to change the way the world looks at the towing industry.

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Topics: Inside Wreckmaster

Be safe out there Part 2: How to calculate resistance for towing and recovery

Posted by Justin Cruse on January 29, 2018

In part two of this five-part article series, we recap WreckMaster's approach to increasing safety and efficiency in the towing and recovery industry, then focus in on step two: calculating resistance. We teach you about the four types of resistance, then show you how to calculate each so you can figure out the total resistance required to recover a casualty. Let's get started.

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Topics: Useful towing tips, Tow truck safety

How to buy and maintain wire rope for your tow truck

Posted by Justin Cruse on January 29, 2018

Wire rope is the lifeline of your tow truck. We’ll help you understand the terminology, construction and ratings of wire rope. We’ll also give you advice on what type of rope to buy, how to attach it to a hook without losing towing capacity, how to inspect and maintain it, how to prevent damage, and how to tell when it’s time to replace it. We’ll also give the pros and cons of synthetic versus wire rope.

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Topics: Useful towing tips, Tow truck safety

9 gifts on every tow operator's wish list

Posted by Justin Cruse on December 22, 2017

There's always a thing or two you may need—or just want—even after the holidays are over. Whether you're picking them up for yourself or (subtly) sharing them with a loved one as a reminder, we have nine items every tow operator will definitely appreciate!

 

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Be safe out there Part 1: How to survey the scene

Posted by Justin Cruse on November 22, 2017

The tow life is not for the light hearted. Quality operators must be quick in their thinking, sound in their judgment, and able to predict, anticipate, and act in a timely and appropriate manner to the changes that can occur on every call. In this five-part article series, we share the WreckMaster approach to minimizing risk and increasing efficiency and effectiveness. We've taught these techniques to law enforcement agencies, fire fighters, DOT, and all four branches of the U.S. military. And now we're sharing them with you—because we want all tow operators to be safe out there.

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Topics: Useful towing tips, Tow truck safety

Our Top 5 winter driving mishap videos

Posted by Justin Cruse on October 27, 2017

We've barely said hello to fall but we all know what's around the corner—the dollar store will fill its shelves with festive items, Starbucks will change its cups to red and white, and the tow truck calls will start to come in fast and furious. Here are five winter driving fail videos to remind us 'tis the season to be safe out there!

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9 ways to get your tow business ready for another wacky winter

Posted by Justin Cruse on October 26, 2017

These aren't your grandpa's winters. Grandpa used to be able to count on some predictability, but today's weather is all about freak events like Snowmageddon, ice storms, flash floods and tornadoes. Unpredictable, extreme winter weather creates opportunities for tow truck companies—but you need to be prepared. Use our 9-point checklist to make sure you are.

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Topics: Growing your business, Tow truck safety

How to increase your prices without hurting your towing business

Posted by Justin Cruse on September 26, 2017

I receive calls at the office weekly from towing and recovery company owners struggling to make a living wage. Operating costs keep going up. And so do customer expectations. It's impossible to keep up with both without increasing your prices. Here's how to raise your towing and recovery rates without losing good customers.

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Topics: Growing your business

3 things your tow customer cares about (and what to do about it)

Posted by Justin Cruse on August 10, 2017

Remember that old expression, "What you see is what you get”? I'm going to say that's not always true. Think about the food photography used by restaurants. Does your meal always look like the picture? How about that outfit on the mannequin in the clothing store. Will it look the same on you? Or the furniture on the showroom floor. Can you achieve the same look in your living room once you get it home? We're disappointed when things don't live up to our expectations, whether we're eating out, buying new clothes, getting a couch or, yes, having our vehicle towed.

 

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Topics: Growing your business

Wreckmaster original is now even better. Check out the skates.