WreckMaster Blog

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3 things your tow customer cares about (and what to do about it)

Posted by Justin Cruse on August 10, 2017

Remember that old expression, "What you see is what you get”? I'm going to say that's not always true. Think about the food photography used by restaurants. Does your meal always look like the picture? How about that outfit on the mannequin in the clothing store. Will it look the same on you? Or the furniture on the showroom floor. Can you achieve the same look in your living room once you get it home? We're disappointed when things don't live up to our expectations, whether we're eating out, buying new clothes, getting a couch or, yes, having our vehicle towed.

 

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Topics: Growing your business

Grow your tow truck business with these 3 questions

Posted by Justin Cruse on July 6, 2017

One of the most common course requests we get at WreckMaster is for business management—and it's easy to see why. As a tow truck company owner, you're the finance guy, human resources director, chief technology officer, marketing boss, sales rep and head of operations. Plus, you're probably out there on the road. Ask yourself these three simple questions to refocus on the bigger picture and uncover what you need to grow your towing business and—even more importantly—enjoy your work.

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Topics: Growing your business

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